I tweeted a couple of days ago how wonderfully evolutionary sales page copy can be as it passes between the different people who are working on it. At the time, I likened it to Chinese whispers with a happy ending.
It’s a tweet that culminated from the copywriting process for Darren’s brand new book on DPS, Click! How to take Gorgeous Photos of your Kids. The book’s sales page presented some interesting challenges for me and reminded me of some important lessons that I thought would be good to share with you all.
The process
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