How to Boost Your Blog

Boost Your Blog

Yesterday I gave an example of something I’d been putting off doing to improve my blog—even though I knew it would have long-term benefits.
Today I want to continue on that theme and being to suggest a number of areas that bloggers could be investing time into today—and enjoying payoffs from in the future. Some of them will lead to financial benefits while others are just going to improve the effectiveness of a blog.

1. Create a Product

Every time I talk about monetizing blogs by selling a product of your own, I get comments from bloggers telling me that they’re thinking of, planning to, or wondering if they should launch a product of their own.
Yes there’s significant work in creating your own product, but there are also many many tangible benefits of doing it.
Have you created a product of your own?

2. Start an email newsletter

This is another tactic that I know many bloggers are convinced of. But for one reason or another it’s seen as something they’ll do “one day”—maybe when they have more traffic, maybe when they have more time. The reality is that by starting an email list early on (and using it smartly), you’ll accelerate both the driving of traffic to your blog and the monetization of it.
Do you have an active email newsletter for your blog?

3. Optimize your advertising page

When I mentioned I was writing this post on Google+ (connect with me here), Nick Roshon suggested auditing your advertising page.
If monetization through selling advertising is part of your business model, then this one should be a task you build into your regular schedule of pages to update.
Keep your advertising page up to date with the latest options for advertisers to advertise, update your stats so that advertisers know what reach they’ll have, and make sure that this page is prominent on your blog so that they can find it.
Do you have an advertising page on your blog?

4. Optimize other key pages

Yesterday, we talked about pages on your blog, and it might also be worthwhile looking over some of the other key pages on your blog. For example, the About page is one that, on many blogs, is read a lot by new visitors. It’s also a page that many bloggers forget to keep up to date with new developments.
I recently looked over my own About page and realised that while I linked to my first ebook, I had made no mention of subsequent ones. As it’s such a highly trafficked page, I was potentially missing out on sales as a result.

5. Check your metrics for “hot posts”

One of the tasks that I build into my own blogging on a monthly(ish) basis is to dig into Google Analytics. I do a number of things while digging in but one simple task that can have significant impact is to look for “hot posts”—posts that attract a higher rate of traffic than normal posts.
Most blogs have a few hot posts in their archives, and they’re not always the ones you’d expect. These posts are real opportunities—there are people viewing them and chances are that once they do, they then disappear never to return.
Once you’ve identified your hot posts, think about how you can optimize them. You might put a bit more time into optimizing them for SEO, you might want to think about how to hook visitors of that page into subscribing, or you might want to even think about promoting a product (yours or someone else’s) from that post. Really what you do will depend upon your goals.
Does your blog have hot posts? And have you optimized them?

6. Optimize your menus, navigation, and sidebars

One task that I think many of us could benefit from on a periodic basis is a critical review of menus and navigation areas on our blogs.
I include myself in this—recently it hit me that on my photography blog I wasn’t promoting my ebooks in my menus. I just had one menu item pointing to a very dated page that was no longer relevant. I swapped the photography ebook sales page link in and again saw an increase of traffic to that landing page.
Ultimately, it’s about working out what actions you want readers to take when they visit your blog and then making sure that you’re calling your readers to those actions in prominent places on your blog.
Are you doing this? Can you optimize your menus and sidebars further?

7. Interlink your posts

Another task that I try to do on a regular basis (not as regularly as I should!) is going back through old posts in my archives and looking for opportunities to interlink them.
Many times bloggers write multiple posts on their blog on related topics, and each one is an opportunity to interlink relevant content. This benefits your readers, as you give them further reading on the topic, and helps with your search rankings (internal links help your SEO a little).
Pay particular attention to opportunities to link to your own products in older posts—this can be a money spinner.
Do you regularly go back and interlink old posts?

8. Add an incentive to your email opt-in

Chris Garrett suggested this one on Google+ when I raised the topic of this post, and he’s a guy who has seen real benefit from doing it.
Chris offers a couple of ebooks when you subscribe to his list, and from what I can tell it significantly increase the opt-in rates to his lists. Of course, increased opt-ins can lead to many benefits over the life of your blog.
Have you incentivized your list subscription? Can you do it today?